WE WANT YOUR JEWELRY
FDC (free digital capture) was initiated by Digital
Jeweller in 1999. It is a valuable assessment program for
our potential new clients. Our professional jewelry photography staff primarily performs testing, and it's a
service offered to advertising agencies, as well as individuals
in the jewelry industry.
As the World Wide Web continues to expand, it is obvious
that the Internet has become an ideal medium for jewelry sales, and for those who have seized upon the
webs' potential the advantages are broad. It is also evident
that digital jewelry photography is everywhere
due to the ongoing evolution of digital technology.
Since the beginning of this program, many who have
now become our satisfied clients, have selected FDC as
their first step to conduct business with Digital Jeweller.
When joining FDC you are requesting a free digital capture.
Send us one of your jewelry items diamond, platinum,
gold, silver, gem stone, pearl, beads, crystal etc.,
and it will be photographed for you as a test free-of-charge.
It's a sensible way to start a business relationship!
The reasons to initiate the program was:
a. alleviate the concern regarding the quality of digital
capture vs. film.
b. demonstrate artistic and technical capabilities when
applied to a client-specific requirement.
c. jewelry photography portfolio or web site is not so
much a matter of fact as of impression.
d. no possible amount of 'hard-sell' in itself will replace
'seeing is believing' to close an assignment.
A jeweler should never use jewelry photography until
he/she is capable of getting on without it, but then,
he/she should not take his/her own photographs! Trying
to financially gain by substituting another profession is
not practical for a savvy business!
In conclusion, let me express the pleasure I feel in being
afforded the fascinating opportunity of being the jewelry
photographer to so many wonderful clients and talented
designers. By combining my craft with the crowning
paradox of digital jewelry photography I get the
first chance to photograph and create a digital jewelry of their product. It is indeed a great privilege. Join our
free digital capture by sending us an e-mail, and let us
create a distinct fresh look for your company.